Audience

As part of my planning, I needed to understand what my type of audience would want in a magazine and website. 
My target audience is 16-25 year olds of Class AB demographic.

I gathered a focus group of 20 people to inquire about what they would look for in a magazine - I had 10 females and 10 males to ensure I was asking both genders as my magazine is aimed at both. I also used different social groups to ensure this met the brief too. 

I communicated with the group via Facebook - Some questions and responses included:


What type of magazine do you feel is missing in the market at the moment?

• 'A high-end one - with prom-style dresses.'
• 'One aimed at young people with posh clothing at affordable prices.'

What types of clothing would draw you into reading a magazine?

• 'Prom and party dresses.'
• 'Nicer outfits for boys - suits but also smart-casual outfits.'

Apart from clothing, what other things would you expect to be on a fashion magazine and in the contents pages?

• 'Shoes and accessories - for both genders. So jewellery but also ties and cuff-links'.

Would you be attracted to following the magazine on social media if you enjoyed the content?

• 'Yes definitely, particularly on Instagram if they were intending to regularly upload outfits and accessories and where to get them for the most reasonable price for young people.'

What types of articles would you want to see on the website?

• 'Interviews with the models and also fashion designers. But also articles including outfits from high-street normal shops and the prices to make it reasonable for young people like students'. 

From my responses overall, I found that a 'classy' themed magazine was missing from the market at this current moment, and they feel that more 'posh' outfits such as suits and dresses weren't advertised all year round. 

Influences

Websites that have been most influential to my final production:

https://www.vogue.co.uk/

The Vogue website has been an influence when creating my website because it is classy and has an organised layout. The title is central along the top, and it includes blog posts that link to other articles on separate pages. These blog posts on the home page have a picture to accompany them, with a short title outlining what is within the post - I have incorporated this into my website with the posts on the home page. 

Most websites use a continual colour theme throughout, keeping the same colour background for their website at all times. I kept with a grey background for my website so it matched my two front covers, creating a theme of a light-grey colour scheme so everything went together. I also used the same font as used on my covers and contents pages - Lucidia Calligraphy for titles and Gabriola for smaller writing in paragraphs and information in blog posts. 

Magazine covers that have inspired my covers:

These covers interested me because they have a block colour plain background, I feel that this allows the audience to focus on the main image rather than be distracted by the background. These covers use only 2 colours for the text, however I only decided to use one to keep the theme simple. The font stays the same throughout, especially in the Glamour cover, to keep it similar - but sometimes the title of the paragraph is bigger or in bold to make it stand out. 

Link to Website

This is the link to my fashion website to go alongside my magazine covers and contents.

https://aliciabaldock.wixsite.com/classmagazine  

Production - Covers and Contents

Choosing a Brief

Link to the briefs:

http://www.ocr.org.uk/Images/465770-unit-h409-03-04-a-level-media-studies-making-media-nea-briefs.pdf


I've decided that I am going to do the Fashion Magazine Cover brief.

Planning

These are some font ideas for my masthead - I want to name my magazine 'Class':

CLASS – Adobe Caslon Pro

CLASS – FELIX TITLING

CLASS – Microsoft Himalaya

Class – lucida calligraphy 

Class – script MT bold

CLASS – orator std

Class - NSimSun

CLASS

Here's a link to my powerpoint including images I found online that I like. I will take some of these images into consideration when taking my photos for my magazine.

https://docs.google.com/presentation/d/1Tdgo6SevLf0d9n_C-1BOfOivY11k0G8zi5z6W4XZ-tI/edit?usp=sharing 




Here are 2 mock up font covers, including 2 images from online with plain backgrounds:

Here are 2 mock up contents pages:

Research - Codes and Conventions

This is the link to my PowerPoint which includes example magazine covers and contents pages with the codes and conventions that go with them. It also includes codes and conventions I intend to use in my own piece. 


https://docs.google.com/presentation/d/1qdLNgUFaWJx0VPls0X_xmwJCkd5P1DmUDkxivjH6nRc/edit?usp=sharing